Info

NASCAR has some interesting demographics including some 63 million avid race fans that spend over $650 a year on souvenirs and have a brand-loyalty factor of seventy-four percent (74%), according to recent surveys. Fans eagerly buy products and support the sponsors of race teams. The TV ratings of the races broadcast by both FOX and NBC are off the charts, second only to professional football which is limited to sixteen weekends compared to 36 weekend broadcasts of NASCAR races. Most weekends have races broadcast on both Saturday and Sunday. In 2002, seventy races will be broadcast live between the Busch and the Winston Cup Series. The overall demographics of auto racing are spectacular in all areas, and the longevity of the sport and fan enthusiasm is not expected to dip anytime soon.

The key to NASCAR's success is the fan. NASCAR and the sponsors' marketing efforts are all targeted to making the fans feel as though they are the reason for the drivers and races to exist. A recurring message in the sport is about people, not cars. It is a family affair, for both the spectators and competitors - not only their families, but the extended family the sport creates between fans and racers.

The fans connect to the drivers and their sponsors. NASCAR fans are the most loyal of any US sport. Fans demonstrate a 72% loyalty factor to sponsor's brands - virtually doubling that of the NFL (36%), NBA (38%) and MLB (38%). Even more remarkable is that 42% of fans have actually switched brands to support NASCAR sponsors.

If you are looking for a comprehensive solution for your marketing and branding needs to align with the "Worlds Fastest Growing Sport" contact PMZ GROUP. Our team will develop a program to meet your needs and budget. The average attendance for a NASCAR event is 190,000 with 10 Million viewers per event. Isn't it time you harnessed the power of motorsports to propel your marketing program.
Whether your looking for a full partnership, per event partnership, or just event management to market/sample products PMZ can develop a unique program for you.